Inspiring Confidence: Keira’s Kollection

Remember when this ridiculous shirt came out and was carried in stores by a major retailer? As a woman, I was disgusted. As a mom, I was outraged. Who could have possibly thought that this message was a good idea?

Entrepreneur and father, Kevin Wagstaff had the same reaction. And he channeled his outrage to create something new, something that would combat the negative message contained on that shirt. Kevin created Keira’s Kollection, a clothing line for girls and women that promotes strength, inspiration and confidence. He named the company for his young daughter, Keira.

I recently had the opportunity to interview Kevin, and Keira, and to try their shirts. Kevin generously sent three shirts – one for me, and one for each of my daughters (I’ll be reviewing the shirts tomorrow). And, he is sponsoring a giveaway of two shirts (a mom and daughter pair) to a lucky reader of this blog. (see giveaway details after the interview)

Tell me about what inspired you to create Keira’s Kollection?

I always have enjoyed coaching and inspiring others, but when you have a child, it goes to another level. Like all parents, I get such joy out of teaching Keira how to be kind, humble, work hard, aware, etc. So the light bulb moment came when I saw the “I’m too pretty to do my homework, so I make my brother do it for me” t-shirt and the backlash the shirt got. I thought to myself “How can that shirt even get made” and “what brands are out there that emphasize character, positivity, strength, and healthy living?”

About a week later I also saw Dove’s self-esteem campaign and decided I want to put what they are doing in to a brand. Also my general view on the objectification of women in media and how limiting gender stereotypes can be. There is so much working against girls and women’s self esteem that I feel like there can’t be enough messages out there offsetting that.

From your view, what is the main message of Keira’s Kollection?

The main message is that we are all strong. Whether it’s a strong mind, body, or soul. That all girls and women can and should feel beautiful and confident in who they are and what they have to offer. Also, that beautiful has so many different meanings, not what the media and Hollywood tells us is beautiful. How you treat people and what you stand for matters. There are so many different facets to what Keira’s Kollection stands for, I’m so excited to show the world all the things this powerful logo represents!

What has been the biggest success of Keira’s Kollection thus far?

I would say the moments where we see a girl or woman see our shirts and their eyes light up. Like they totally “get it” and are on board with sharing a positive, empowering message. When people understand that a brand or shirt alone is not the answer to address social issues or make someone have strength or confidence, but that a little reminder can help! Also the feedback we have gotten from all over the country has been very encouraging and helpful.

So, right now, Keira’s Kollection produces shirts and some athletic attire for girls and women. Are there any thoughts to expanding the product line?

There sure is. We are constantly thinking of ways to spread our brand while providing comfortable and stylish attire. We are looking in to pretty much everything you can think of including backpacks, dresses, polo shirts, promotional items, etc. If anyone out there has suggestions on what you’d like to see, please let us know!

I also wanted to meet the girl behind the name, the Keira of Keira’s Kollection. I may be mistaken, but I do believe that One Tough Mother Runner is the first media outlet to interview Keira.

So, Keira, what does it feel like to be a celebrity with a company named after you?

Very cool. I’m very proud of myself.

Are you also a model for Keira’s Kollection?

Yep. Me and my best friend Rylan.

What shirt is your favorite shirt in the Keira’s Kollection?

Be Confident Shirt.

OK, so tell me really, are you the actual boss of Keira’s Kollection?

(She laughs) I guess so! I get to boss daddy around!

What does seeing these shirts remind you of or make you think of?

To always believe in myself!!

Well, Kevin, I’d say mission accomplished! Mission definitely accomplished.

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